We at MediaX understand that securing a domain name is the very starting point behind a successful brand and should be prioritized.
Do you really need a Domain Name?
Whether you have an idea for a start-up or you own an existing business, you are going to need a strong online presence.
Most often the first thing a potential customer will do when searching for your product or service is to do a quick web search. They will see if your site or business is easy to find. If so, you will hugely increase the chances of any potential sale. Now that the majority of businesses and shopping is happening online this has changed the dynamics of marketing significantly. One of the most effective methods of reaching your potential customers is through a well-developed and maintained online presence. From a marketing perspective you can create a lasting brand by having the right domain name. Deciding on a domain name should not be done in haste. It is a valuable search and marketing tool that should be successfully leading customers to your site and business. Careful consideration and deliberation should be applied, as this will be one of the most important decisions for carving your slice of the web and online market.
Here are a few points that having a high quality domain name does :1. Provides visibility.2. Adds professional credibility.3. Establishes your business as tech-savvy and a forward thinker.4. Helps with SEO and your search engine ranks.5. Provides your brand with marketability globally.6. Mobility for your online presence.7. The domain name will last forever as long as it is renewed.
It is always better to have a domain name that is easy to remember and short. A simple, concise, and easy to type name will make a huge difference. The longer a domain name is, the more opportunity there is for a mistake when typing. Also avoid things like hyphens as they can complicate and frustrate customers.
Here are a few highly valued domain sales :
Insurance.com – $35.6M
VacationRentals.com – $35M
Voice.com – $30M
PrivateJet.com – $30.18M
Internet.com – $18M
360.com – 417M
If you think that is something, also consider that the Cars.com domain name was valued at a huge $872 million when the company was sold for $2.5 Billion a few years ago.
